Serdica Vergara Expanding Imperium To Fragrance

Jason Merritt/GettyIndustry sources forecast “Sofa” would give $25 zillion in first-twelvemonth revenues.Scorn what more or less of the characters she plays May suggest, actress Sofia Vergara is a identical grok businesswoman.
Today, the 41-year-Old Colombian knockout is expanding her $30 jillion a year empire to admit a sweetness line, just named “Sofa.”
The essence line’s remuneration could easily reduplicate Vergara’s one-year profits.
According to Women’s Fag out Daily, “Industry sources estimate Sofa by Sofa Vergara would generate $25 million in first-year revenues. The fragrance is priced at $55 for a 100-ml. version and $48 for a 50-ml. version. A 200-ml. Body Shimmer is $30.”
Vergara’s bilingualist portfolio of blurb deals already includes a article of clothing line of merchandise at Kmart and spokeswoman positions for Diet Pepsi, Covergirl, Rooms To Go, Comcast, Capitulum & Shoulders, Posit Produce insurance, thyroid medication Synthroid, and more than.
Combined with her “Modern Family” paycheck, Vergara’s yearly $30 meg earned her the meridian bit on Forbes’ number of Highest-Gainful TV Actresses of 2013, for the back class in a quarrel.
Vergara acknowledged she could get sign a odor hand a great deal earlier, simply waited for something where she could “maintain creative control over her fragrance franchise,” which launches April 24 on the Home Shopping Web.
“I usually dont like getting into things where I dont have a say,” Vergara explains to Women’s Fatigue Every day. “I just dont want to give them my name and say, Do whatever you want. I am trying to create my brand. I have my clothing line, the makeup, the hair, the furniture, and visit this site was something that really rounds out my brand.
HSN will have an exclusive on the fragrance in the U.S. through July, and it will branch out to upper moderate U.S. department stores in time for the holiday shopping season.
Vergara notes that she wanted to continue building out her brand and accumulating more “Innovative Family” fans before hawking her Colombia-inspired perfume to the masses.
I dont think I would have ever been able to achieve the things in my brand that I wanted to do [without the show],” says Vergara. “Because of Modern Family, I became a household name in the American market. Kids come up to me, grandmothers, mothers, grandfathers. It opened all the doors for me to do the things that I wanted to do, she said.
And the actress’ social media reach doesn’t hurt, either.
Vergara currently boasts nearly 6 million Twitter followers, over 1.4 million followers on Instagram, and 5 million likes on Facebook.
As for whether her brand could one day reach $1 billion in sales, she tells WWD, “Its non what Im reasoning or so correct today. Ive done whole the things Ive cherished to do, and [further extensions] get to be something organic fertilizer. I dont need to military group it.
But that doesn’t base that Vergara isn’t beingness proactive when it comes to her commercial enterprise profile.
“I’m not ashamed to say I love making money,” the actress admitted to Glam Belleza Latina clip in December. “I like business, and the truth is I save way more than I spend. I invest. I plan for the future. I have a special eye for opportunities and work harder than anyone might expect. It is fun to shock people with my business ideas. Most people just see me as [her ‘Modern Family’ character] Gloria.”

Vergara says that she has regular capitalized on people’s misconceptions close to her.
“I think that the concept of being sexy and smart is difficult for many to grasp,” she added. “Most people are more comfortable with the notion of ‘sexy bimbo.’ And I have to admit that I’ve capitalized on that to negotiate a couple of times, when the ‘smart ones’ think I have no idea what I can deliver, and I end up costing them more.”
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